3 seconds is all it takes…

As I have said numerous times, securing your next role is like playing a game. Great competitors not only know the rules of the game they play, but they also get to know their opponents very well. They get know their weaknesses, strengths and how they think.
Before a boxer (a great boxer that is) gets in the ring he has spent hundreds of hours getting to know his opponent and understanding how he plays the game. He knows his strengths and weaknesses and enters the ring with unshakable confidence.
I have spent over 20 years in the corporate ‘ring’, 12 of those in Executive level positions, having interviewed and hired [or not] many candidates. As your Employ ME Master Coach, I want to reveal to you what really goes on inside the mind of an interviewer.
My background has always been in Sales and Marketing. One thing you learn about consumer behaviour, is that you generally have about 3 seconds, before the consumer has made a judgement on whether they are interested in your product or not. For the most part, this happens subconsciously, evolution has programmed the brain to do this, mainly for survival purposes.
Remember, every time you send a resume or about to go into an interview, you are marketing/advertising yourself. Think of it this way, your resume is your ‘brochure’ and you are the ‘product’.
So I ask you, how ‘attractive’ is your brochure? How ‘attractive’ are you?
Generally speaking, within 3 seconds your ‘customer’ (AKA interviewer) has made their mind up whether your resume is worth reading or how much time the interview should last.
So make sure your cover letter and resume have the ‘edge’. Make it PHENOMENAL, not just ‘good’ or ‘great’. Make sure you look AMAZING at interview, the best you can.
In upcoming blogs I will give you some tips on how to do this.
Enough for today, want to become an interview master? Join our free Employ ME Master Class, It’s Free!
Speak Soon
Alberto Lavenuta (Call me Al)
Employ ME Master Coach

National Quality Framework Changes Made Easy – SSBT FREE Information Workshop

Attention: all Child Care Educators and Directors

1st October 2017 – will see changes to the National Quality Framework come into effect.

SSBT will host a free information workshop on the 28th September 2017 at 4:30 pm at their Burwood Campus.
Meet Rhonda Livingstone – National Education Leader ACECQA.

The workshop will cover changes, which will affect the various Quality Areas linked to the NQF. ACECQA’s, Rhonda Livingstone will take you through the changes and be able to answer any questions Educators or Directors may have.
SSBT will be hosting the event at their Burwood Campus (Level 4, 11-15 dean Street, Burwood). Refreshments will be provided after the event, attendees will be able to meet Rhonda Livingstone, SSBT staff and fellow Educators and Directors.

Places are limited, to register your place please email alberto@ssbt.nsw.edu.au by COB. Friday 22nd September 2017.

More than just great food and entertainment

Date: Sunday 8th October 2017 – Time: 11:00 am to 6:00 pm

It’s not just about the great food, model boats, classic car show, live street art, roving performers or that it’s the largest free community event in Sydney’s Inner West – The Burwood Festival, held on the 8th October 2017 is also about SSBT.

That’s right, this is the first time SSBT will be attending this amazing party! We can’t wait!

We’re looking forward to meeting you and hearing your story. We have students from around the world, each with their own personal story about where they have come from, how they got here and most importantly their dreams and aspirations.

By studying at SSBT (whether taking English classes, a short course including; Responsible Service of Alcohol (RSA), Tax, Hospitality, First Aid or even one of our professional development workshops) they are gaining essential skills and knowledge to help them create a prosperous new future in Australia.

If you want to know more about how you can do the same come and talk to us on the day. We’ll have our team of experts there from China, South Korea, South America, Italy and Thailand. They’re more than happy to give you free advice.

We have been helping students from all over the world for well over 17 years.

Looking forward to seeing you on the day!

Don’t answer any more interview questions until you have read this….

Remember I said that finding a job can be likened to a highly competitive sport? And just like any game you’re playing, if you don’t know the rules or how to outwit your opponent, your chances of winning are dramatically reduced.

What if you knew the rules? What if you understood how your opponent plays the game? Or better still, what if you knew your opponents likes, dislikes and weaknesses? Would that place the advantage on your side? YOU BET!

Ok, so let’s get started.

One of the hardest stage of the game (and I refer to it as a game so that you start to ease your mental approach slightly towards what can be a very nerve wrecking experience) is when the tough questions get asked. You know the ones;

What are your weaknesses?

What do think will be a challenge for you whilst working here?

How do you not show frustration when dealing with a complaining customer? What stresses you when you’re under pressure?

We have other candidates who have more and experience and better qualified, why should we employ you?

Let me ask you … What is wrong with this picture?

What’s wrong with these questions????

Can you see that there is a presupposition (an assumption) in the questions? It assumes you have weaknesses, challenges, stress etc. Your brain hears this and looks to answer the question, literally.

I can hear you ask…so what should I do Al, lie? NO! We all have weaknesses, challenges and stresses (so do I).

Three ways to answer…ready?

  1. It’s all relative! A weakness to one person can be another’s strength. Pick a weakness that may be an advantage to your employer. For example, one of my weakness is that I’m a perfectionist, I cross the ‘Ts’ and dot every single ‘I’s’. So, yes, I will look over an article many times before publishing it. Some people find this annoying.
  2. If you get caught out, then 90% of the answer should explain what you are doing to overcome your weakness. For example, time management may not be your strong point, no problem, now you keep a diary and allocate time next to each activity, or you’re taking an online course to help you improve etc.
  3. Last resort, use the role you are applying for as a platform to help you improve. For example, you may be shy and find it hard to socialise until you get to know people. No problem, being employed in a bigger company will force you out of your comfort zone and allow you to grow and overcome the weakness. You will be grateful for this opportunity and will work even harder.

Get it?

Turn it around to your advantage. Employers love to know you are willing to grow, face challenges, learn, and that you may have a personality trait that will benefit the company.

Enough for today, want to become an interview master? Join our free Employ ME Master Class, It’s Free!

Speak Soon

Alberto Lavenuta

Employ ME Coach


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