Marketing

 

The course offers balanced coverage of developed and developing markets. Integrating cultural analysis throughout the course, students examine global and local competition and forms of global market entry, as well as basic principles of global marketing strategies, such as price, product, distribution, and promotion.

BSB42415 Certificate IV in Marketing and Communication

The purpose of this course is aimed to develop candidates who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts.

Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to more senior practitioners.

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BSB52415 Diploma of Marketing and Communication

The purpose of this course is aimed to develop candidates with a sound theoretical knowledge base in marketing and communication and who demonstrate a range of managerial skills to ensure that functions are effectively conducted in an organisation or business area. Typically they would have responsibility for the work of other staff and lead teams.

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